Bake from Scratch and Williams Sonoma: Iconic Cake Pans and Tasty Mixes - Bake from Scratch

      Bake from Scratch has collaborated with Williams Sonoma to infuse your kitchen with the joy of baking. Under the direction of Editor-in-Chief Brian Hart Hoffman, this exclusive range of signature cake pans and delightful mixes is designed for impressive outcomes—whether you're marking a special occasion or simply enhancing ordinary moments.

      **Cake Pans**

      The collection starts with cake pans—shapes that have the charm of heirlooms, even though they are brand new. Drawing inspiration from Brian’s admiration for antique French copper molds he has gathered from brocantes and flea markets across France for years, the Avion and Chateau pans are both functional and artistic.

      **Avion Cake Pan**

      The Avion features swirling, turbine-like ridges, playfully referencing Brian’s past experience as a flight attendant.

      **Chateau Cake Pan**

      The Chateau, with its elegant scalloped edges and ladyfinger-style sides, whisks you away to an extravagant French kitchen.

      **Cake & Cookie Mixes**

      While Brian Hart Hoffman has dedicated his career to baking from scratch, he believes that baking should be accessible and enjoyable for everyone. Consequently, in partnership with Williams Sonoma, he is unveiling six new cake and cookie baking mixes—his version of a “baking kit,” where all the dry ingredients are pre-measured for you. These mixes aim to be dependable, tasty, and inviting for bakers of all skill levels. Even better? Each mix serves as an ideal base for a splash of creativity, embodying Brian’s motto: “bake it your own.”

      **Fudgy Brownie Cake Mix**

      The Fudgy Brownie Cake Mix is the epitome of indulgence—rich, fudgy, with a molten center that represents the best part of any batch of brownies.

      **Apple Cinnamon Doughnut Cake Mix**

      The Apple Cinnamon Doughnut Cake Mix is filled with nostalgia from Brian Hart Hoffman’s mother’s October birthday, always commemorated with spiced cakes and apples.

      **Milk & Cookies Cake Mix**

      The Milk and Cookies Cake Mix is perhaps the most whimsical—a soft, chocolate chip-studded bake covered in milk glaze. It evokes the essence of childhood, wrapped in a crumb.

      **Cinnamon Roll Cookie Mix**

      These Cinnamon Roll Cookies encapsulate the gooey center of a cinnamon roll without requiring yeast or proofing time.

      **Experience the Pans & Mixes in Person!**

      Explore the new Bake from Scratch x Williams Sonoma collection—now in stores and online. Join us in-store on October 10–11 for launch weekend festivities, which will include product demonstrations, mix samples, and a chance to see the cake pans in use.

      Additionally, register to attend exclusive events with Editor-in-Chief Brian Hart Hoffman:

      - October 10, 2025

       6:00-7:30 p.m.

       Birmingham, Alabama

      - October 21, 2025

       6:00-7:30 p.m.

       Charleston, South Carolina

      Bake with the Avion & Chateau Cake Pans!